Spring is here! 🌸 The days are getting longer, the sun is making an appearance (occasionally) and it’s the perfect time to spring clean your social media. Just like you’d declutter your home, your social media could use a bit of tidying up too. Let’s get your business ready for the new season with a few easy tweaks.
Give your profiles a quick makeover
A lot can change in a few months, so take a moment to check:
Is your bio still relevant?
Do your links work?
Could your profile picture and cover photo use a refresh?
Small updates can make a big difference in keeping your brand looking polished and professional.
Check what’s working (and what’s not)
Not all content ages well. Look at your past posts and what got great engagement? What flopped? Use that info to tweak your content strategy moving forward. Maybe it’s time to try more videos, memes or behind-the-scenes content.
Declutter your following list
Got a bunch of inactive followers or bots hanging around? Do a little spring cleaning and remove them. Engage with real followers, reply to comments and start conversations with your audience. A smaller but engaged audience is way more valuable than a big, silent one.
Refresh your content and highlights
If you use Instagram, check your Story Highlights and if they are still relevant? No one wants to see highlights from what you were doing in 2017. Update them with fresh content that actually represents your brand. On Instagram and Facebook, pin a new post or update to keep things looking fresh.
Plan for Spring content
People love seasonal content, so lean into it. Why not try:
🌸 Spring themed promotions or limited time offers
🌞 Bright and fun visuals to match the season
📊 Interactive posts like polls, quizzes and contests
This is a great time to get creative and test new ideas.
Check your analytics
Before you keep posting the same way, take a look at your insights. Are your followers active at different times? Are some types of posts performing better than others? Use those numbers to tweak your strategy and get better results.
Ready to Spring clean your social media?
A little spring refresh can do wonders for your brand. Need help sprucing up your socials? Silver Lining Social is here to help. Let’s make your business shine, get in touch today. 🌷
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