The Social Scoop Blog
Social media and business tips —
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People are finding my business through ChatGPT. Here's what I've learnt about getting found online.
I've started receiving enquiries through Google and ChatGPT from businesses in the UK and USA. Here's what I've learnt about getting found online and why being clear about who you help matters.
What caught my eye in October: social media and marketing updates
What's worth knowing about social media and digital marketing this October? From Instagram Edits introducing carousels to Google's changes to AI Search, I'm sharing the updates that matter for small businesses. Plus, my thoughts on sustainable consistency, choosing the right content formats and getting organised before the Christmas break.
How to market yourself without feeling salesy
Social media doesn't need to sell something every time you post. Its real job is to keep your business visible, build trust and make you the brand people think of when they're ready.
What you can actually do for free with your small business marketing
You can do a surprising amount of good marketing without spending anything. The trick is knowing where free is useful and where it starts costing you time instead.
What caught my eye in September: social media and marketing updates
What caught my eye in September: Google Business Profile post views, Meta Muse and why your content is doing more than generating likes. Plus, the marketing tools I don’t think small businesses need to rush into.
Do you actually need a Google Business Profile?
It's free, it's often one of the first things a potential client sees and there's a good chance yours hasn't been touched since the day you set it up.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
Enter your email to download the guide.
Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
