The Social Scoop Blog
Social media and business tips —
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What you can actually do for free with your small business marketing
You can do a surprising amount of good marketing without spending anything. The trick is knowing where free is useful and where it starts costing you time instead.
What caught my eye in September: social media and marketing updates
What caught my eye in September: Google Business Profile post views, Meta Muse and why your content is doing more than generating likes. Plus, the marketing tools I don’t think small businesses need to rush into.
People don't discover businesses in one place anymore
Nobody finds a business in one place anymore. Here's how Google, social media, word of mouth and AI search all play a different part, and why they need to be working together rather than separately.
Why I recommend a content shoot to (almost) every client
Stock content always looks like stock content. Here's why a content shoot fixes that, what a typical shoot actually involves, and how the footage keeps earning its place for months afterwards.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
Enter your email to download the guide.
Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
