The Social Scoop Blog
Social media and business tips —
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People don't discover businesses in one place anymore
Nobody finds a business in one place anymore. Here's how Google, social media, word of mouth and AI search all play a different part, and why they need to be working together rather than separately.
Google Business Profile updates: what local businesses need to know
A couple of recent Google Business Profile issues have highlighted why it’s worth checking your listing regularly. Here’s what’s changed and the simple things I’d check on your profile.
What caught my eye in July: social media and marketing updates
There are always new updates in digital marketing, but not all of them are worth your attention. Here are the social media and marketing updates that caught my eye in July, plus a few things I've been noticing.
Social media, simplified.
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