Google Business Profile optimisation
Your Google Business Profile is often the first thing a potential client sees when they search for you locally, and most businesses set one up, then forget it exists.
Your Google Business Profile should be working for you, not just sitting there.
Whether you're a wellness practitioner, a creative founder or a lifestyle business, your Google Business Profile is doing a job whether you're managing it or not. It's often the very first impression someone gets of your business, before they've even reached your website.
We review, optimise and set up a simple system so your profile keeps working long after we've finished.
Every profile is optimised with local SEO, trust building reviews and your wider marketing in mind, so it doesn't just sit there, it actually brings in enquiries.
✨ Strategy first, always — we start with your business, your local audience and your goals before we touch a thing.
✨ Local SEO built in — keyword research and on profile optimisation so you show up in the searches that matter.
✨ Trust built through reviews — a simple system for collecting genuine Google reviews, plus a QR code that makes it effortless for customers.
✨ Tied back to your wider marketing — your profile supports your website and brand instead of sitting in isolation.
✨ Squarespace Circle Gold Partner — experienced, trusted and up to date with how local search actually works.
✨ Easy to keep up — a walkthrough so you can keep the profile active yourself once we've handed it over.
What’s included:
“Incredibly knowledgeable and approachable.”
"Grace took the time to give me several options to get my Google profile sorted.”
— Hannah, The Operations Project
The Process
Step 1 — Discovery
Pre-project
We start with a Social Brew call to talk through your business, your goals and how customers currently find you. From there we review your existing profile, or talk through setting one up from scratch if you don't have one yet.
Step 2 - Audit & strategy
Pre-project
We carry out a full review of your profile, research the local keywords that matter for your business and put together a plan for your description, categories and images.
Step 3 — Optimisation
Project phase
We update your description, services, categories and business information, publish three posts to get your profile active, and set up your review strategy including your direct review link and QR code.
Step 4 — Handover
Handover
You'll get a personalised walkthrough on publishing your own updates, so you feel confident keeping your profile active once we've finished.
Most Google Business Profile projects are completed within 1 to 2 weeks.
Ready for a Google Business Profile you're proud to share?
Let's have a relaxed 20 minute chat about your business and what you need from your profile.
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No. If you don't have one yet, we can set one up from scratch. If you already have one, we'll review what's there and optimise it.
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The webinar is a free 45 minute session that teaches you the basics so you can make improvements yourself. This service is us doing the review, optimisation and setup for you, plus a walkthrough so you can keep it going afterwards.
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Yes, if you're also having a new website built with us, Google Business Profile optimisation can be added to that project. Just mention it when you get in touch.
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Most Google Business Profile projects are completed within 1 to 2 weeks, depending on how quickly we can verify your business and get the information we need from you.
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We can help with that too. Verification problems are common and usually solvable, we'll talk through your specific situation on your Social Brew call.
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A few bits to get started: any updated business information (opening hours, services, contact details) and photos that actually showcase your business, team, products or space. If you don't have recent photos, we can talk through options on your Social Brew call.
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Local SEO takes time to build fully, but you'll often start seeing more views, clicks and enquiries on your profile within a couple of weeks of the optimisation going live. Keeping up with regular posts and reviews afterwards is what helps you climb towards that local map pack top three over time, which is why the walkthrough on publishing your own updates is such a key part of what's included.
FAQ
Let's get your business found on Google
Whether you're a wellness practitioner, a creative founder or a lifestyle business owner, your Google Business Profile should be helping people find and trust you. Let's make that happen.