Privacy policy
Last Updated: June 2026
Silver Lining Social is a digital marketing agency based in Worcestershire, UK, providing social media management, website design and development, and one-to-one coaching for founders in wellness, creative and lifestyle industries.
Our website address is: https://www.silverliningsocial.co.uk
We are committed to protecting your personal data and handling it responsibly. This policy explains what information we collect, how we use it and what your rights are.
1. What data we collect and why
Contact form When you submit an enquiry through our website contact form, we collect your name and email address. We use this information solely to respond to your enquiry. We do not add you to any mailing list without your explicit consent.
Email marketing — MailerLite If you sign up to receive our free email series or newsletter, we collect your first name and email address via MailerLite. You can unsubscribe at any time using the link included in every email. We will never share your details with third parties for marketing purposes. MailerLite's privacy policy is available at mailerlite.com/legal/privacy-policy.
Booking system — TidyCal When you book a Social Brew call or other session through our booking system, TidyCal collects your name and email address to confirm your appointment and send you reminders. TidyCal's privacy policy is available at tidycal.com/privacy.
Payments — Stripe If you purchase a service or package, payments are processed securely through Stripe. We do not store your card details on our website. Stripe's privacy policy is available at stripe.com/gb/privacy.
Google Analytics Our website uses Google Analytics to help us understand how visitors use the site — for example, which pages are most visited and how people find us. This data is anonymised and aggregated and does not identify you personally. You can opt out of Google Analytics tracking by using the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
Cookies Our website uses cookies — small text files stored on your device — to help the site function correctly and to gather anonymous analytics data via Google Analytics. You can control cookie settings through your browser preferences. Refusing cookies may affect some functionality of the site.
2. How long we keep your data
We retain your personal data only for as long as necessary for the purpose it was collected. Enquiry data is kept for up to 12 months. Email subscriber data is retained until you unsubscribe. Client data is retained for up to six years in line with HMRC requirements for business records.
3. Who we share your data with
We do not sell or share your personal data with third parties for marketing purposes. We use the following trusted third-party tools to operate our business, each of which processes data in accordance with their own privacy policies:
MailerLite — email marketing
TidyCal — appointment booking
Stripe — payment processing
Google Analytics — website analytics
Squarespace — website hosting
4. Your rights under GDPR
As a UK or EEA resident you have the following rights regarding your personal data:
The right to access the personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your data
The right to object to or restrict how we process your data
The right to data portability
The right to withdraw consent at any time
To exercise any of these rights please contact us at info@silverliningsocial.co.uk. We will respond within 30 days.
5. Data controller
Silver Lining Social is the data controller for personal data collected through this website. If you have any questions about this privacy policy or how we handle your data, please get in touch at info@silverliningsocial.co.uk.
6. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically.
7. Questions & Contact
Information
If you have any questions about this privacy policy, please contact us at info@silverliningsocial.co.uk.