The Social Scoop Blog
Social media and business tips —
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Stop chasing likes. Create content people want to send to a friend
Likes can feel like the obvious measure of whether an Instagram post has worked, but shares can tell you much more. Here’s how to create content people genuinely want to send to someone else.
People don't discover businesses in one place anymore
Nobody finds a business in one place anymore. Here's how Google, social media, word of mouth and AI search all play a different part, and why they need to be working together rather than separately.
What actually happens after you enquire about social media support
Never used a social media manager before? Here's exactly what happens between your first enquiry and actually getting started.
Can you use AI in your marketing and still be authentic?
AI is part of how a lot of small business owners work now, but for founders in creative and wellness industries it can come with a nagging question: is this still authentic? I use it in my own business and this is my take.
Why small business owners need a social media manager in 2026
Social media is one of the most effective ways to grow your business — but it's also one of the most time-consuming things to do well. Here's why working with a social media manager makes sense for small business owners in 2026.
Spring clean your social media — a practical guide for small business owners
Spring is a natural moment to reset — and your social media is no exception. Here's a practical guide to auditing your profiles, reviewing what's working and getting your content strategy back on track for the season ahead.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
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Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
