What actually happens after you enquire about social media support
If you have never worked with a social media manager before, getting in touch can feel like a bit of a leap. What do you even say? What if you're not sure what you need yet?
This is exactly for you. Whether you're a yoga teacher who knows her classes are brilliant but her Instagram doesn't show it, a therapist who would rather be with clients than staring at Canva or an interior designer whose feed looks lovely but isn't actually bringing in enquiries, this is how it works when you get in touch with me.
It always starts with a Social Brew Call
Every enquiry starts with a Social Brew Call, a free 20 minute chat about whatever is going on with your marketing. That might be your website, Google Business Profile, social media, email marketing or blogs.
Most people I speak to have never worked with a social media manager before, so I make sure to explain how the process works and how much input you have along the way. This isn't me disappearing with your brand for a month and reappearing with a plan you didn't ask for. You'll always have sight of what's going out before it goes live.
On the call, I'll ask what's actually going on. Who your audience is, what makes your business different, where you're based, what a good enquiry looks like for you. I'm not fishing for a generic answer, I want to know if you're the retreat facilitator whose bookings dry up outside summer, or the professional organiser whose best work never makes it online because you're too busy doing the work itself.
It's a proper conversation, not a sales pitch. By the end of it I usually have a clear sense of where the gaps are and what would actually improve your online visibility, even if you came in not entirely sure what you needed.
Then I go away and put a proposal together
Once we have spoken, I go away and do my own research. I will look at your website, your Google Business Profile, your LinkedIn, whatever's relevant, and put together a proposal based on what I think would genuinely help.
That proposal isn't just "here's a social media package." If I think your website needs an update, or your Google Business Profile isn't pulling its weight, or your LinkedIn could be doing more for you, those recommendations go in too. The aim is to give you the full picture, not just the bit you happened to ask about.
You will have that proposal in your inbox within a couple of working days.
Once you're ready to go ahead
Once you are happy to proceed, it usually takes 7 to 10 days to get started, though that depends a bit on the service and how quickly you can send over anything I have asked for, brand materials, logins, imagery, that sort of thing.
It also depends on the invoice or deposit being paid before work begins. Once that's sorted and everything I've asked for is with me, we're ready to go. Getting that information over promptly is genuinely one of the biggest things you can do to help me deliver the best possible service for you.
Packages are tailored to you, based on what came up on the call and in my research, so you are not paying for things you do not need.
What you actually get once we're working together
Once we are working together, I create and plan all the content, captions, hashtags and scheduling. We have a monthly catch up call to review how things are going, and you will get a report at the start of each month covering what worked, what needs tweaking and where the strategy is heading next. I continuously analyse what's working and what can be improved going forward, and adjust the strategy depending on the direction of your business too.
One thing worth saying is that posting is not the whole job. I've worked with clients putting out genuinely great content who were still being missed, because nobody was engaging back. A food photographer can post the most beautiful image of the year, but if no one's commenting, replying to stories or building an actual relationship with the account, that image sits there doing very little. Engagement is part of the social media package too, making sure your profile is engaging with other accounts and that comments and messages get replied to promptly. All of that counts, and it gives you an edge over competitors who aren't doing it.
Keeping your content current, month after month
Before I plan anything for the month ahead, I check in on what's actually happening in your business. Any new launches, events, offers or news I should know about, so nothing gets missed or feels out of date by the time it goes out.
If you've got something specific you want covered- a launch, a testimonial, some new photos, just send it over: links, images, whatever you've got and it goes straight into the ideas pile.
Alongside that, I'm also looking at what's happening more broadly. National days, pop culture moments, big events like the World Cup, anything relevant to your industry or audience that's worth tapping into. It's part of what keeps content feeling current rather than the same handful of templates on repeat.
You don't need to have it all figured out
You don't need to join the call knowing exactly which service you need. The Social Brew Call is there to talk through what you're doing at the moment, and what you're not, so I can work out the gaps and where the opportunities are. If you're a founder in wellness, creative or lifestyle who knows your business deserves better than it's currently getting online, that's enough to start with.
