The Social Scoop Blog
Social media and business tips —
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How to show up in Google's AI search results
Google's AI search features are changing how people find local businesses. Here's the plain English version of what actually helps, and what you can safely ignore.
Saying yes to the things that scare you a bit
This year I've been trying to say yes to more things that push me out of my comfort zone. Taking my Google Business Profile talk from an online webinar into a room full of business owners was one of them.
What caught my eye in August: social media and marketing updates
What caught my eye in August? Meta AI is getting more useful for small businesses, AI referrals are growing but Google still matters and I'm thinking more about repurposing, joined up marketing and the growing value of founder led content.
Stop chasing likes. Create content people want to send to a friend
Likes can feel like the obvious measure of whether an Instagram post has worked, but shares can tell you much more. Here’s how to create content people genuinely want to send to someone else.
People don't discover businesses in one place anymore
Nobody finds a business in one place anymore. Here's how Google, social media, word of mouth and AI search all play a different part, and why they need to be working together rather than separately.
Google Business Profile updates: what local businesses need to know
A couple of recent Google Business Profile issues have highlighted why it’s worth checking your listing regularly. Here’s what’s changed and the simple things I’d check on your profile.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
Enter your email to download the guide.
Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
