A website that grew with a personal trainer’s business
Project Details
Website design and build
Business email set-up
Google Business Profile set-up
Online booking system
Ongoing website updates and copy
Project Summary
Alena Morton is a personal trainer who helps women feel strong through menopause, injuries and life’s changes. When she was starting out, she secured a Worcestershire County Council grant for her first website and I built it for her in 2024. Since then, the site has grown with her business. Her in person sessions are now fully booked and she has launched an online coaching service, with a steady flow of enquiries coming through her website.
Project Objectives
Alena needed a simple, professional website she could launch quickly on a starter budget. It had to show what she offers, who she helps and how to get in touch. Nothing complicated, just a clear first step for women thinking about working with her and a site that could grow as her business did.
Starting simple, then building on it
The first version of the site kept things clear: Alena’s services, her story and an easy way to get in touch. I also set up her business email and Google Business Profile, so she looked professional from day one and could be found locally.
As her business grew, so did the site. I moved her bookings onto a new online booking system so potential clients can book a free consultation straight away, without any back and forth. I updated every button across the site to point to it, linked in her new online coaching platform, and refreshed her About and Packages pages with clearer pricing. Now someone can find Alena, read about how she works and book a call in a few minutes.
The results
Website visits up 144% in 2025 and up a further 82% so far in 2026
Around three and a half times the traffic in two years
In-person sessions fully booked
A new online coaching service launched, fed by regular website enquiries
“Grace designed my website which is absolutely wonderful. A professional and incredibly friendly service throughout, I was informed and notified at all times of the progress and had opportunities to amend if needed. I am not a very technical person at all and Grace made every process easy to understand. The website not only looks slick and professional but is user friendly and explains exactly what my business is all about.” - Alena Morton, Alena Morton PT