Growing a women’s wellness brand, one piece at a time
Project Details
Monthly social media management
Logo refresh
Website redesign and build
Online booking for events
Event and retreat pages
Email newsletter template
Ongoing website updates
Project Summary
Women & Wild, founded by Kate, offers therapy, coaching and adventure retreats for women. I’ve managed her social media every month since January 2025. What started as social media has grown into a full brand refresh: an updated logo, a new website, online booking for her events and an email template for her monthly newsletter. Each piece feeds the next: social media sends people to the website, the website takes the booking and the newsletter keeps them updated.
Project Objectives
Kate wanted to reach more of the women she works with and to spend less time worrying about her marketing. Her social media needed a consistent, warm presence that felt like her. As the business grew, her old website no longer reflected the brand, so she needed a site that felt like Women & Wild and made it easy to book her events and retreats.
One thing at a time, all working together
It started with social media. Each month I plan, create and post Kate’s content across Instagram, Facebook and LinkedIn, with regular chats to share ideas and keep it sounding like her. That consistency has grown her following and turned social media into one of her biggest sources of website visitors.
In summer 2025 we refreshed her logo and I redesigned her website as part of a wider brand overhaul. I set up an online booking system so women can book onto events and sessions straight from the site. Since then I’ve kept adding to it, with event pages, a booking page for her events and an email template she uses for her monthly newsletter.
The results
Over 3,300 followers across Instagram, Facebook and LinkedIn, 97% of them women and most of them in the UK
Over 3,600 website visits so far in 2026, building on a strong launch in 2025
Visits from social media up 25% and from Google search up 36% in 2026
Social media now brings in a quarter of all website traffic
“Grace has been an absolute gem for my social media and has increased my following considerably with her creative and eye catching posts. It’s one part of my business I never have to worry about… Women & Wild looks exactly how I imagined, it feels warm, grounded, and deeply aligned with my values. If you want a designer who listens, guides, and delivers, Grace is your person.” - Kate, founder of Women & Wild