A new website that helped a Worcester garage grow
Project Details
New website design and build
Holding page during the build
Google Business Profile optimisation
Social media coaching
Custom social media templates
Project Summary
WAS Autocentre is an independent garage in Worcester with over 25 years experience in MOTs, servicing and repairs. Their old website was putting customers off before they even got through the door, so I designed and built a new one and optimised their Google Business Profile. Since launch, enquiries have grown so much that WAS has expanded into the unit next door and added a brand new MOT bay.
Project Objectives
The old website was outdated and insecure. Visitors were greeted with a browser security warning, so most people never made it onto the site at all. WAS needed a site that was safe and quick and that gave customers the key information about their services. Above all it had to make getting in touch simple, whether by phone, email or WhatsApp. That covers someone with an emergency as well as someone booking in their MOT.
Out with the old, in with something that works
I kept the new site focused on what customers actually need: what WAS does, where they are and how to contact them, with every route to get in touch one tap away. While the new site was being built, I set up a holding page so customers knew what was happening and nobody hit a dead end.
I also optimised their Google Business Profile, keeping it up to date and pointing it straight at the new website. To help them keep the momentum going, I gave them social media coaching, with custom post templates and simple tips they could use week to week.
The results
Nearly 12,000 unique visitors in the first four months
Visits nearly doubled in 2025, and 2026 has already overtaken that
The top-rated garage in Worcester on Google, with over 1,250 reviews
Expanded into the unit next door, with a new MOT bay built to keep up with demand
“Grace developed and designed a brand new business website for us. Our old website was outdated and insecure and while working on the new site Grace set up a temporary holding page, making our customers aware that the page was being updated. Grace also optimised our Google My Business profile, keeping everything up to date and driving traffic to our website. We have seen an increase in website traffic in less than a month of our new website going live.” - Dale, Garage Manager