The Blog
Social media and business tips —
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What should actually go on your website homepage?
Your homepage is usually the first thing a potential client sees. Here’s what I recommend including to make sure it works as hard as it should.
3 DIY website mistakes that are costing you clients (and how to fix them)
Building your own website is no small thing. Here are the three most common DIY mistakes I see holding small business owners back, and how to fix them.
Can you use AI in your marketing and still be authentic?
AI is part of how a lot of small business owners work now, but for founders in creative and wellness industries it can come with a nagging question: is this still authentic? I use it in my own business and this is my take.
Why small business owners need a social media manager in 2026
Social media is one of the most effective ways to grow your business — but it's also one of the most time-consuming things to do well. Here's why working with a social media manager makes sense for small business owners in 2026.
How to use Instagram's social features to grow your small business
Instagram is shifting back toward genuine social connection — and small business owners are well placed to benefit. Here's how to use Instagram's social features strategically to extend your reach and build a community that actually grows your business.
Should your small business take part in Black Friday?
Black Friday is one of the most anticipated shopping events of the year, renowned for its potential to drive significant sales...
Social media, simplified.
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