The Social Scoop Blog
Social media and business tips —
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What caught my eye in July: social media and marketing updates
There are always new updates in digital marketing, but not all of them are worth your attention. Here are the social media and marketing updates that caught my eye in July, plus a few things I've been noticing.
Why your website should be making enquiries easier
A pretty website and a working website are not always the same thing. Here's what's usually holding enquiries back, and what actually fixes it.
What actually happens after you enquire about social media support
Never used a social media manager before? Here's exactly what happens between your first enquiry and actually getting started.
What should actually go on your website homepage?
Your homepage is usually the first thing a potential client sees. Here’s what I recommend including to make sure it works as hard as it should.
3 DIY website mistakes that are costing you clients (and how to fix them)
Building your own website is no small thing. Here are the three most common DIY mistakes I see holding small business owners back, and how to fix them.
Can you use AI in your marketing and still be authentic?
AI is part of how a lot of small business owners work now, but for founders in creative and wellness industries it can come with a nagging question: is this still authentic? I use it in my own business and this is my take.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
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