The Social Scoop Blog
Social media and business tips —
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What caught my eye in October: social media and marketing updates
What's worth knowing about social media and digital marketing this October? From Instagram Edits introducing carousels to Google's changes to AI Search, I'm sharing the updates that matter for small businesses. Plus, my thoughts on sustainable consistency, choosing the right content formats and getting organised before the Christmas break.
What caught my eye in September: social media and marketing updates
What caught my eye in September: Google Business Profile post views, Meta Muse and why your content is doing more than generating likes. Plus, the marketing tools I don’t think small businesses need to rush into.
Stop chasing likes. Create content people want to send to a friend
Likes can feel like the obvious measure of whether an Instagram post has worked, but shares can tell you much more. Here’s how to create content people genuinely want to send to someone else.
People don't discover businesses in one place anymore
Nobody finds a business in one place anymore. Here's how Google, social media, word of mouth and AI search all play a different part, and why they need to be working together rather than separately.
What actually happens after you enquire about social media support
Never used a social media manager before? Here's exactly what happens between your first enquiry and actually getting started.
Can you use AI in your marketing and still be authentic?
AI is part of how a lot of small business owners work now, but for founders in creative and wellness industries it can come with a nagging question: is this still authentic? I use it in my own business and this is my take.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
Enter your email to download the guide.
Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
