The Blog
Social media and business tips —
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Can you use AI in your marketing and still be authentic?
AI is part of how a lot of small business owners work now, but for founders in creative and wellness industries it can come with a nagging question: is this still authentic? I use it in my own business and this is my take.
Why small business owners need a social media manager in 2026
Social media is one of the most effective ways to grow your business — but it's also one of the most time-consuming things to do well. Here's why working with a social media manager makes sense for small business owners in 2026.
Spring clean your social media — a practical guide for small business owners
Spring is a natural moment to reset — and your social media is no exception. Here's a practical guide to auditing your profiles, reviewing what's working and getting your content strategy back on track for the season ahead.
Should your small business take part in Black Friday?
Black Friday is one of the most anticipated shopping events of the year, renowned for its potential to drive significant sales...
Getting your business ready for the festive season
The festive season is fast approaching, with big shopping events like Black Friday, Christmas and New Year just around the corner.
6 Tips for LinkedIn Business Page Success
LinkedIn is one of the most underused platforms for small businesses — and that's good news, because the opportunity is still wide open. Here are six practical tips to make your LinkedIn Business Page work harder for you.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
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Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
