The Social Scoop Blog
Social media and business tips —
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Saying yes to the things that scare you a bit
This year I've been trying to say yes to more things that push me out of my comfort zone. Taking my Google Business Profile talk from an online webinar into a room full of business owners was one of them.
Stop chasing likes. Create content people want to send to a friend
Likes can feel like the obvious measure of whether an Instagram post has worked, but shares can tell you much more. Here’s how to create content people genuinely want to send to someone else.
Google Business Profile updates: what local businesses need to know
A couple of recent Google Business Profile issues have highlighted why it’s worth checking your listing regularly. Here’s what’s changed and the simple things I’d check on your profile.
Why I recommend a content shoot to (almost) every client
Stock content always looks like stock content. Here's why a content shoot fixes that, what a typical shoot actually involves, and how the footage keeps earning its place for months afterwards.
How to use AI for LinkedIn content without losing your voice
AI can be brilliant for brainstorming, organising ideas and getting past the blank page, but your finished LinkedIn content should still sound like you. Here’s how I use AI without losing the personality behind the content.
What caught my eye in July: social media and marketing updates
There are always new updates in digital marketing, but not all of them are worth your attention. Here are the social media and marketing updates that caught my eye in July, plus a few things I've been noticing.
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