The Social Scoop Blog
Social media and business tips —
browse by categorY
Why I recommend a content shoot to (almost) every client
Stock content always looks like stock content. Here's why a content shoot fixes that, what a typical shoot actually involves, and how the footage keeps earning its place for months afterwards.
How to use AI for LinkedIn content without losing your voice
AI can be brilliant for brainstorming, organising ideas and getting past the blank page, but your finished LinkedIn content should still sound like you. Here’s how I use AI without losing the personality behind the content.
What caught my eye in July: social media and marketing updates
There are always new updates in digital marketing, but not all of them are worth your attention. Here are the social media and marketing updates that caught my eye in July, plus a few things I've been noticing.
Why your website should be making enquiries easier
A pretty website and a working website are not always the same thing. Here's what's usually holding enquiries back, and what actually fixes it.
What actually happens after you enquire about social media support
Never used a social media manager before? Here's exactly what happens between your first enquiry and actually getting started.
What should actually go on your website homepage?
Your homepage is usually the first thing a potential client sees. Here’s what I recommend including to make sure it works as hard as it should.
Social media, simplified.
If you’re tired of overthinking every post, this free email series will help you simplify your approach, focus on what actually matters and create content that fits your business.
Enter your email to download the guide.
Let’s grab a virtual cuppa and chat about your business
The Social Brew is a free 20 minute call to explore what’s working, what’s feeling stuck and how Silver Lining Social can support your next steps, with honest advice and ideas you can actually use.
